Sloppy Design of Free Themes
What I have noticed lately is that most commonly offered free themes by shopping cart softwares are designed very sloppy. I do not know if it is done intentionally or unintentionally, but you have to know this one secret that I have found over the years to increase my conversion rate by as much as 40%. It sounds crazy, but it is true. Check a photo below and think about what’s wrong with it:
DO you see what’s wrong? I hope you did, otherwise I am afraid you are in the wrong business, my friend. The “Add to Cart” button is not visible there, and you know where it is? All the way at the bottom of the page close to the “Footer” section of the site. Never make your customer look for the add to cart button, because you will loose almost all of your customers and they will simply become a visitor in your eyes. You will not see any sales and you will waste all your advertising budget on useless campaigns that do not bring in customers. That is because you have not optimized your website and it is not set up for success. I will show you where should the call to action should be, it should be next to the image and below the price:
The Difference In Conversion Rate
The difference it makes is unthinkable and the amount of money lost on such simple mistakes is incredible. Running an eCommerce business is not difficult, but attention to details is required. Even the color of the button and the color and the font of the price matters on how your visitors will respond to your products. Subconsciously we are all affected by certain things and the presence of the button below the price kind of pushes visitors to click that button and make the purchase. Green color for the button also signals “Go,” so combined: Green color and the correct location of the button will create a response that will blow you away.
One Small Change and You Improve Conversion Rate
Improving conversion rate in your online store should be your primary goal as it is what determines your business’s profitability. If you are actively running campaigns with Google, Bing, or Facebook, you will see your advertising budget shrinking while maintaining the same sales or maybe even increasing them. If your conversion rate is currently 2% and you increase that to 3%, you will have 50% more sales. Look at it that way. If your current sales are $200 a day, you can easily get it to $300. Wow, $100 more in sales is impressive. Once you achieve 50% increase in your sales, don’t stop there, you can keep improving. How, you ask? Read other posts.
Thanks for reading, if you liked it and if you learned something new, just share the post with your friends and family so they can also learn. Leave a comment below and let me know what you think or if you have suggestions.